What We Do

Direct Mail

We develop eye-catching direct mail that drives your message in a compelling and memorable way so you STAND OUT. Our partners develop the concepts, write the mail pieces, and oversee our team of designers so pieces have dimension and impact. Every piece is designed individually for each candidate, each district, and each voter. The style and language that is compelling in upstate New York is different than southern New Mexico. The imagery and colors that get the attention of single working mothers is different than retired couples, and our professional photo shoots will be tailored to capture the right images. Our mail speaks directly to the voters your campaign needs to persuade to win.

Targeting

We get the right messages to the right people. That’s direct contact hitting the mark. We have sharpened our targeting skills for decades. Our partners were involved in the creation of the national voter file at the DNC and ran early tests on microtargeting and modeling to help build the foundation for the now prevalent analytics field. We use all the tools available and will help you get the most of your data to find the specific individuals the campaign needs to persuade to win.

General Strategy

Our partners know what it takes to win. We’ve managed campaigns and programs across the nation and thrive on the competition, the strategy, and the execution. We work with campaigns and organizations on comprehensive strategic planning and message development, and we’re there to support the implementation and make adjustments as needed. Our collective decades of experience in the toughest political battles and our work with the media have also honed our approach to rapid response and crisis communications.

Digital Advertising

We individually-target online ads to the same voters we’re mailing to reinforce the mail message and reach voters who may be less receptive to mail. This gets your message to the people who matter and burns it in with no wasted dollars. We also manage integrated social media programs to use your supporters to promote your message to their friends and expand support. This builds an echo chamber inside a targeted household as they receive your message in the mail, on their favorite websites, and on their social media pages all in the same evening. Result: your message is implanted in the voter’s brain.