https://www.bergmannzwerdling.com/news daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1694801566657-ZR0TM0GAJUH81WUG1VOT/BZD+Website+Facegrid+1280x720+v2+all-min.png News https://www.bergmannzwerdling.com/news/bzd-wins-15-pollie-awards monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/c77dcd53-de2e-4108-9380-6f1d48b6f274/2026+Pollie+Wins+Graphics+Letter+v4+pg1.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/e3e8a9b2-c8f1-4cd7-8eec-05367852a42b/2026+Pollie+Wins+Graphics+Letter+v4-2.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/a3c151ea-bb17-42dc-9451-27609e883330/2026+Pollie+Wins+Graphics+Letter+v4-3.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/46e042a5-ee68-4e20-b5fc-b9bbac00c358/2026+Pollie+Wins+Graphics+Letter+v5-4.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/6e1d592b-1042-498e-a2c6-3670791feccc/2026+Pollie+Wins+Graphics+Letter+v4-5.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/8425540c-8e32-4208-ba0e-9447305ae9be/2026+Pollie+Wins+Graphics+Letter+v4-6.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/7ad45118-35f9-48fd-a376-08c3315451d7/2026+Pollie+Wins+Graphics+Letter+v4-7.jpg News - BZD Wins 15 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/bzd-welcomes-new-team-members monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/022098c1-7009-433d-aeee-e93356d8adf8/Kristi+edit-5659.jpeg News - BZD Welcomes New Team Members! - Kristi Matsudaira-Yee, Strategist Los Angeles, CA-based Has had a pet from each main animal group Plays the New York Times Mini games every day Her favorite U.S. Presidents are Jimmy Carter and Abraham Lincoln https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/401a945f-119f-4d33-a81b-1839ab9d00df/HannahZinker.jpg News - BZD Welcomes New Team Members! - Hannah Zinker, Campaign Associate Washington, DC-based Enjoys freelance makeup artistry Her Golden Retriever’s name is Zandy Zebra Is an identical twin https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/be1efbcf-2ebb-4dae-b477-99af76e764b0/CrystalPerkins.jpg News - BZD Welcomes New Team Members! - Crystal Kay Perkins, Strategist Austin, TX-based Her French Bulldogs are named Miss Brisket and Roy Kent Loves cooking and raccoons, but not cooking raccoons Also a twin! https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/69507b80-62a8-45d1-ba2a-f4927cca4a9d/EllaRyan.jpg News - BZD Welcomes New Team Members! - Ella Ryan, Campaign Associate Washington, DC-based Has a 19-year-old cat, a 15-year-old dog, and a 10-year-old fish Huge NBA fan Enjoys baking but hates cooking https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/2523eccd-77b8-43ca-8d53-a57f5dafa37d/Jasmine%2Bheadshot.jpg News - BZD Welcomes New Team Members! - Jasmine Sehgal, Campaign Associate Washington, DC-based Her cats are named Peach and Daisy Volunteers at a local animal sanctuary Loves baking AND cooking https://www.bergmannzwerdling.com/news/bzd-wins-11-pollie-awards monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/8537d6e1-b4b9-43f8-b239-8af1a4e4e106/2025+Pollie+Wins+Graphics+Letter+v7+page_01.jpg News - BZD Wins 11 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1934887e-09d8-4bfe-85f6-5d78db2c7076/2025+Pollie+Wins+Graphics+Letter+v8+page_02.jpg News - BZD Wins 11 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/f90ae560-4e0d-4ba3-b9d1-5c04bce40d02/2025+Pollie+Wins+Graphics+Letter+v7+page_03.jpg News - BZD Wins 11 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/a1a56c7d-8e0d-4736-a381-c56c9800a504/2025+Pollie+Wins+Graphics+Letter+v7+page_04.jpg News - BZD Wins 11 Pollie Awards! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/a-keystone-state-sweep monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/6179b74e-f7f3-489c-b668-c931ecb5a3a9/unnamed.jpg News - A Keystone State sweep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/f51be00d-7acc-4880-96cc-1dbb872aaea3/unnamed+%281%29.jpg News - A Keystone State sweep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/052e70d0-2ba9-4a39-9b76-036a5463c685/unnamed+%282%29.jpg News - A Keystone State sweep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/216268dc-9ea8-41b4-9bab-1ac776f7ca15/unnamed+%283%29.jpg News - A Keystone State sweep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/meetchristopher monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/d62fd491-6335-4595-8da8-c0518fb8dc40/BZ-Staff-July-2019-8283.jpg News - Meet the Team: Christopher Mattox - Christopher Mattox Art Director https://www.bergmannzwerdling.com/news/meetnatalie monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/01905fa4-cab3-485f-bfea-38fe5f9ced75/nreyes.jpeg News - Meet the Team: Natalie Reyes - Natalie Reyes Senior Strategist https://www.bergmannzwerdling.com/news/meetbrendan monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/fd788f67-031d-4c93-8efa-482a60a86455/BG%2B2017-square-min.jpg News - Meet the Team: Brendan Welch - Brendan Welch Senior Strategist & Pennsylvania Director https://www.bergmannzwerdling.com/news/meetcharly monthly 0.5 2025-01-23 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/ecb70163-2d11-493f-ad37-9e77059e53a5/CNorton_headshot.jpg News - Meet the Team: Charly Norton - Charly Norton Senior Vice President https://www.bergmannzwerdling.com/news/meethanna monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/c3af9e2b-1bae-4ac6-8257-975419544006/BZ-Staff-July-2019-8322+HANNA+silo.png News - Meet the Team: Hanna Bouten - Hanna Bouten Campaign Strategist https://www.bergmannzwerdling.com/news/meetben monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/99a2a136-fbc2-495e-9b61-1ff348644a33/Ben+Escobedo+2022+headshot.jpeg News - Meet the Team: Ben Escobedo - Ben Escobedo Vice President https://www.bergmannzwerdling.com/news/bzd-2023-pollie-wins monthly 0.5 2023-04-26 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682523217470-NNBAO16L6WA9LO764MK4/2023_Pollie_Award_Winners_Graphic_Page_1_v1.jpg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453068842-KKLVQGHZTBHNI0BY2TZG/2023_Pollie_Award_Winners_Graphic_v2_page_2.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453070225-5FN0BBLYKDMIVI18BT1U/2023_Pollie_Award_Winners_Graphic_v2_page_3.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453070781-19OEL6NQJB77KVMJTWCZ/2023_Pollie_Award_Winners_Graphic_v2_page_4.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453072045-EZZKJTE9PPBFG3DC98L4/2023_Pollie_Award_Winners_Graphic_v2_page_5.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453072840-TJWNIREPQ38S7482ERO2/2023_Pollie_Award_Winners_Graphic_v2_page_6.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453074337-GWMTRNM6N45BZ9JETKLW/2023_Pollie_Award_Winners_Graphic_v2_page_7.jpeg News - BZD's 2023 Pollie Wins https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1682453074742-88DJUFXEBBHS69K3ZDM2/2023_Pollie_Award_Winners_Graphic_v2_page_8.jpeg News - BZD's 2023 Pollie Wins https://www.bergmannzwerdling.com/news/bzd-10th-anniversary monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/7ff0f39c-3785-4133-ba72-eb893812d1fa/image-asset.jpeg News - Celebrating 10 years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/4b0fa9a0-fdd8-4720-94d0-da1ac5739a52/image-asset.png News - Celebrating 10 years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/bzds-2022-creative-produces-wins monthly 0.5 2023-01-17 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/c3d1f75d-ce82-495f-8589-4fb3f7f2334f/2022+Piece+Graphics+v2+1.jpg News - BZD’s 2022 Creative Produces Wins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/5441b3f7-0902-494e-8c8f-f71248049bfa/2022+Piece+Graphics+v2+2.jpg News - BZD’s 2022 Creative Produces Wins - BREAKING THROUGH FOR MEMORABLE IMPACT People are getting a lot of messages in a lot of places. So, we developed creative and messaging to cut through the noise, get attention, and make a memorable impact. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/d0e93dc7-502f-4539-872a-5e86f3b65230/2022+Piece+Graphics+v2+4.jpg News - BZD’s 2022 Creative Produces Wins - USING HUMOR TO GET ATTENTION AND DRIVE MESSAGING - BOTH POSITIVE AND NEGATIVE To stand out even more, we used humor when appropriate to deliver both positive and negative messages. In several cases, our creative was shared by voters on social media, propagating the message. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/99b89b4a-4583-49b9-9d58-7df52561bdee/2022+Piece+Graphics+v2+5.jpg News - BZD’s 2022 Creative Produces Wins - GRAPHIC AND EMOTIVE STORYTELLING FOR POSITIVES We have always been proud of our storytelling for positive mail and we used creative concepts to elicit emotion and make strong positive impressions. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/8671ed6a-0288-4d63-9f83-88582a04707f/2022+Piece+Graphics+v2+3.jpg News - BZD’s 2022 Creative Produces Wins - DRAWING CLEAR CONTRASTS ON PRIORITIES Elections are about choices. When that is a binary choice, it is critical to show a clear contrast to help the voters visualize the choice. https://www.bergmannzwerdling.com/news/navigating-franking monthly 0.5 2022-12-28 https://www.bergmannzwerdling.com/news/bzd-wins-big-at-the-pollies-again monthly 0.5 2023-04-24 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/95315474-dde5-4b30-ba64-f5bb6edf522b/2022_Pollie_Award_Winners_Graphic_v81024_1.jpg News - BZD wins big at the Pollies -- again! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/99c4bf65-f8d2-46c8-b802-1d80cb9d1a9c/2022_Pollie_Award_Winners_Graphic_v81024_2.jpg News - BZD wins big at the Pollies -- again! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/e3de6dbf-ec25-41af-b633-73e06858b6ed/2022_Pollie_Award_Winners_Graphic_v81024_3.jpg News - BZD wins big at the Pollies -- again! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/ed2cb0aa-92f4-44b8-9625-a3cbe5b42c78/2022_Pollie_Award_Winners_Graphic_v81024_4.jpg News - BZD wins big at the Pollies -- again! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/70ba5207-885e-48ee-aa2a-f05a08e23caf/2022_Pollie_Award_Winners_Graphic_v9_Page_5.jpeg News - BZD wins big at the Pollies -- again! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/op-ed-for-a-winning-strategy-dems-can-look-to-the-spa-city monthly 0.5 2021-12-26 https://www.bergmannzwerdling.com/news/regaining-trust-of-rural-voters monthly 0.5 2021-12-26 https://www.bergmannzwerdling.com/news/charly-norton-recognized-as-one-of-best-campaign-professionals-under-40 monthly 0.5 2021-12-26 https://www.bergmannzwerdling.com/news/2021-wins monthly 0.5 2021-12-26 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/207b8433-b826-4c0a-b10f-660267332ecd/JFrey+21G-04+8.5x11+Endorsed+v2_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/6ab69caf-0c39-4b8e-ab78-9fa5a0260909/JFrey+21G-04+8.5x11+Endorsed+v2_PR-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/6aa4f331-776b-4042-947c-d6954690089f/HD21M01-%27Delivers%27-v9_PR-fold-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/65f5526b-282a-4b3e-acd4-198804656c7b/HD21M01+_Delivers_+v9_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/d1564105-a43e-4d6a-9171-572acd8b7375/HD21M01+_Delivers_+v9_PR-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/ed98ce1f-bf05-4dd5-8bed-c033f02be817/CSkoog+21G-04+8.5x11+Alert+v10_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/9cde7d1e-cdaf-4286-8442-5152840296a3/CSkoog+21G-04+8.5x11+Alert+v10_PR-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/bc2c90ac-7a07-41b0-bad3-fd6f38257885/RKim+21G-02+8.5x11+Plan+v5_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/cf540725-9ee1-40ea-a46a-ad27bcd9a9df/RKim+21G-02+8.5x11+Plan+v5_PR22-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/62b6fe2e-0ae9-44c3-9813-5032b51ef0f7/RKim+21G-06+6x11+Pawn+v4_PR-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/004f2fe1-a6a5-45b0-871e-29fd74977531/RKim+21G-06+6x11+Pawn+v4_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/2df97f45-1126-4019-9db5-25f0969cdaf0/NHudson+21G-01+6x11+Nikki+v11_PR2-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/2aade761-4699-44c1-8c8f-240b3bae67ad/NHudson+21G-01+6x11+Nikki+v11_PR-min.jpg News - Some key 2021 victories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bergmannzwerdling.com/news/keeping-costs-low-for-client-success monthly 0.5 2021-03-08 https://www.bergmannzwerdling.com/news/2019/7/1/more-than-mail-design-for-campaigns-rrhen monthly 0.5 2021-03-08 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563192-IC0K6Q27DXFNUN892X4N/Screen+Shot+2019-07-01+at+9.51.40+AM.png News - More than mail: design for campaigns https://www.bergmannzwerdling.com/news/2019/4/11/bzd-wins-in-2018-100-elections-and-15-pollie-awards-j7emf monthly 0.5 2021-03-08 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563176-XOFMP0NQLFETH3ZTD8TP/2019+Pollie+Winners_V62.jpg News - BZD Wins 15 Awards at the 2019 Pollies https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563068-TIWOFE09X2MBI8A8MPT4/2019+Pollie+Winners_V63.jpg News - BZD Wins 15 Awards at the 2019 Pollies https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563171-78NYE14CDYCOAPWD6T52/2019+Pollie+Winners_V64.jpg News - BZD Wins 15 Awards at the 2019 Pollies https://www.bergmannzwerdling.com/news/2019/3/21/news-from-bzd-aaron-fisher-joins-the-firm-as-senior-strategist-c37ea monthly 0.5 2019-04-01 https://www.bergmannzwerdling.com/news/2019/3/15/the-challenge-of-democratic-caucus-direct-mail-jcymn monthly 0.5 2021-03-08 https://www.bergmannzwerdling.com/news/2019/2/25/yellow-is-the-new-red-white-and-blue-n3trp monthly 0.5 2021-03-08 https://www.bergmannzwerdling.com/news/2019/1/9/congrats-governor-zybmp monthly 0.5 2021-03-08 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563034-VNV9EHGHGQZOI1QLU022/1.jpg News - Congrats Governor! https://www.bergmannzwerdling.com/news/2018/12/11/among-other-things-it-was-the-year-of-the-scientist-y55hc monthly 0.5 2021-03-08 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049563011-MW62YHC4DEZ3T652UG47/Screen+Shot+2019-01-08+at+11.58.37+AM.png News - It was the Year of the Scientist https://www.bergmannzwerdling.com/news/tag/Independent+Expenditures monthly 0.5 https://www.bergmannzwerdling.com/news/tag/Victories monthly 0.5 https://www.bergmannzwerdling.com/news/tag/IL-06 monthly 0.5 https://www.bergmannzwerdling.com/news/tag/political+mail monthly 0.5 https://www.bergmannzwerdling.com/news/tag/Pollies monthly 0.5 https://www.bergmannzwerdling.com/news/tag/AAPC monthly 0.5 https://www.bergmannzwerdling.com/news/tag/Direct+Mail monthly 0.5 https://www.bergmannzwerdling.com/about-us daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632507299033-CVHZH8ROCC3CCOYZ4OIG/BZD+Twitter+Congress+Collage1200x675+v1.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770718390-ATRK4C3GXSLZRYWSC96W/Ballot+Initiative+-+BZD+website+graphic+1200x675+v1.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770551144-MZCPEQJCG5YTM6SHSDNK/BZD+Twitter+Statewide+Collage+1200x675+v2.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770770004-OP720FU0WH4A71E3ZWR9/BZD+Twitter+Labor+Collage1200x675+v3.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770610528-50Q8KVEVU7T81UJVLYWC/BZD+Twitter+State+Leg+Collage+1200x675+v4.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770821596-9LWOG3QAM8963V4BYNPJ/BZD+Twitter+IE+Collage1200x675+v1.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770652136-7QMZ0T1M5OVN6NDWCLK8/BZD+Twitter+Muni+Collage1200x675+V1.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770858983-UU5JETI2GXXOJ0PWSEXY/GOTV_VBM++Collage1200x675+v1.jpg About Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640703130750-7FF48JERL74UNBSQLUEY/IMG_6336.PNG About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640703130523-JZOTTMM7L810QIESCT6K/IMG_6337.PNG About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566884-RGXVF9PJDOH7CG2SZKBA/unitehere.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704119847-M7GLWZXNY1R185R1GYQK/og-elm.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704235598-1J81BEI69FWMM9AL1VG2/download+%282%29.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704176159-0I0CXRJMI5YHGMB4QG2F/logo-light.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640703972517-8ZAD10QX0RUBAWK7MO3G/afscme-logo.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704019461-Q0A28O4TOAV96S53I290/dac891d2-ae43-4c7d-b9bb-345e1525051e.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566833-RY1GLAD93JBXXMZQ96V8/LOGO_0000s_0009_Layer+1.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566867-PZUUXW0UCJA1CK7ADKVZ/nextgen.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704588965-V4B6OQKSEUGKAGP5NKQT/cropped-cropped-ADLCC_LOGO_COLOR%404x.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640704824384-QUCS6HDSOQ76KLWAYJY4/unnamed-3.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566828-YICYFWVZBF5MUYVE9ZRC/LOGO_0000s_0007_Layer+3.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640705090391-M3BKYLV3ZMFH2UCBIS7R/Screen+Shot+2021-12-28+at+10.25.00+AM.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640717486765-5KENP9WS246K3BIHV1PV/GrijalvaDark.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566862-ILICRKGFODRF7Z0MAUFP/LOGO_0000s_0002_Layer+8.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566851-U8R9ISIJMRU4A4CFVYJ7/LOGO_0000s_0003_Layer+7.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566856-0VSVPJTIS5WI8QRKHFDQ/LOGO_0000s_0001_Layer+9.jpg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640705922125-99LV60KXUYEFNNX6IKOJ/2021_Demings_Flag_Filled.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640706161411-YHXVM3KA7RECGS89ZILP/iconLogo-2048x1084.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640717495980-B6VW95U69S1H55K9DD26/ShevrinJones-StateSenate35-logo-01.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640717514410-25Q5J1UCKH3E1YB1LENB/IMG_6611.jpeg About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640717552865-198UQXS86LXBGD9UVQE1/Charniele+Herring+Logo+46th_REDO.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640717503607-UZ4G42DLN800EDD4FYYK/Jacob+Frey+Logo_3-01.png About Us https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1640723736928-T8O39AL700UBWENR95AZ/14314_RonKimLogo_FINAL_Horiz%2B%281%29.jpeg About Us https://www.bergmannzwerdling.com/nextgen-california daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631574976614-XYTYWCIJLSTNQV95REME/IMG-5260.jpg nextgen california https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528784-R7I3Q4HCLD4E81JMI63J/iStock_75319375_XXXLARGE.jpg nextgen california - THE CHALLENGE NextGen California, an organization that acts politically to prevent climate disaster and promotes prosperity for every American, wanted to improve voter registration numbers. Bergmann Zwerdling Direct (BZD) was tasked to create a mail program that moved people to action: to register to vote through the mail. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528789-T3KQQDYGPGGADP4LONOG/Screen+Shot+2018-11-26+at+4.32.17+PM.png nextgen california - THE BACKSTORY NextGen California was interested in targeting the unregistered but eligible voting age population. This group included individuals who had previously received voter registration attempts, from canvass visits to official-looking mail — a tactic viewed as a best practice. These previous attempts were not delivering the desired results. NextGen California wondered if another method would. They asked BZD to create eye-catching, message-driven mail that would engage Latinx voters in the San Francisco Bay and Los Angeles areas. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528793-75UOU4CV0T02TYDOSFTF/Screen+Shot+2018-11-26+at+4.49.46+PM.png nextgen california - THE GOAL Targeting the voting age population by ethnicity and in a race against time, BZD and NextGen California began working on a mail voter registration drive in September with a goal of registering 4,000 voters throughout California over three weeks before the October 24th deadline. Navigating complex logistics to track self-returned voter registrations, BZD produced four flights targeted to 208,396 people in the Latinx community in the Los Angeles and San Francisco Bay areas. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528798-S4M8V5HIHWSEWMMJZVIO/Screen+Shot+2018-11-26+at+5.07.42+PM.png nextgen california - THE PROCESS To ensure an innovative and successful program, a smooth process was necessary to test anti-Trump vs. issues-driven messaging, remain compliant with local and federal election laws, and blend voter registration in person and registration by mail best practices. BZD contacted individual county Boards of Election to work with them on what documents would be acceptable and to alert them an influx of voter registrations would be on their way to the individual county administrative offices. BZD worked closely with the United States Postal Service (USPS), local printer, and mail house to ensure that the design of mail piece and voter registration forms would be compliant with USPS standards so the piece could mail swiftly and with the utmost ease through the mail delivery system — both on the way to the recipient and for their voter registration form to be returned. Addresses to the recipient and to the county elections office were pre-printed and the form left blank so that it could be shared, with the return postage pre-paid if used. BZD researched, identified, and implemented Analyst Institute best practices that were allowed to increase the rates of return of voter registration and shared with other partners of the project to assure success for all. BZD worked closely with NextGen California consultants, ShareMail software, and USPS to ensure the intelligent mail barcoding would function and guarantee an understanding of the system through which voter registration forms were tracked so that a thorough analysis could be done following the project. BZD and NextGen California consultants and staff executed this strategy quickly as the voter registration deadline loomed. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528803-Z3K55ATUHZTC2DOX4KTJ/Screen+Shot+2018-11-26+at+4.57.16+PM.png nextgen california - THE EXECUTION The first piece was the most effective in rates of return. We communicated an anti-Trump message, stirring over 4,000 eligible voters to action. The second piece highlighted issues that might incite an unregistered but eligible voter to take action and returned half the number of registration forms, around 2,000 forms. The third piece was a kicker to inform recipients their last chance was coming, in case they had missed the first two opportunities and to look out for the last form coming. The final piece returned to anti-Trump messaging and hit doors of unregistered voters days prior to the registration deadline of October 24. Around 1,000 more voter registration forms were returned. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528808-QUEEWDPUP51T4FPSD10W/Screen+Shot+2018-11-26+at+4.11.04+PM.png nextgen california - THE OUTCOME The four-piece program was a success, ultimately surpassing expectations and registering 6,755 unique voters. We can conclude the mere invitation to register and ease of process through which we engaged this population was the number one reason for success as opposed to the anti-Trump messaging versus issues message — we must engage. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049528812-ABKTHT8LK3CDCE7G1PAK/Screen+Shot+2018-11-26+at+5.09.52+PM.png nextgen california - THE FUTURE This economical and effective program can be implemented in any state as it uses a national voter registration form and is returned by the person registering to vote. There is no need to work around deputization laws or voter registration trainings as a direct plea to an unregistered voter is made. With unregistered voters needing to be asked to vote seven times before taking action, a vote by mail voter registration can be used to add another touch to a voter registration program at the fraction of a cost of either expanding the field program in a dense urban area or as a primary means of communication in rural America. The opportunity to craft individual messages and meet unregistered but eligible voters where they are — at home — is unparalleled and untapped. https://www.bergmannzwerdling.com/congressman-rick-nolan daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533929-FCBR8HFAOR34M57JNGYC/DSC_8487.jpg Congressman Rick Nolan https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533936-J043TBR9HL7FUN2JTVIP/mills.jpg Congressman Rick Nolan - THE CHALLENGE In 2016, Congressman Rick Nolan of Minnesota faced a strong challenge from multi-millionaire businessman Stewart Mills III, a rematch of the 2014 race that Nolan won by just 1.5%. With virtually endless personal resources to sink into the campaign, and the experience he gained from running in 2014 campaign, Mills was one of the toughest Republican challengers in the country. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533940-91QNUTRGYXRXK08QOCQY/DSC_5407.jpg Congressman Rick Nolan - THE GOAL Our goals for the direct mail campaign were to 1) reintroduce Nolan to voters in the expensive Minneapolis media market where we were unable to keep up with Mills’ spending, and 2) make the case that Mills had no idea about the challenges the middle class faced, disqualifying him with swing voters who would decide the election. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533945-952YSBQOMSAYFR2QZRY2/DSC_5701.jpg Congressman Rick Nolan - THE ENVIRONMENT Early polling showed great enthusiasm for Donald Trump and antipathy for Hillary Clinton. Paid TV in the sprawling 8th Congressional district is expensive with roughly half the voters in the Minneapolis market and the other half in the efficient, but crowded Duluth market. This district is a place where direct mail would be critical if Nolan was going to return to Congress. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533966-ZV0TE4DX4GJHEWSKA3I0/DSC_5593.jpg Congressman Rick Nolan https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533961-ZJUW0DIOHIEUK4N896B0/DSC_4903.jpg Congressman Rick Nolan https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533982-3M3G49DSHPFCSESV6D40/DSC_5504.jpg Congressman Rick Nolan - THE TARGETS Persuadable voters in the Minneapolis media market who were less familiar with Nolan. Persuadable voters on the Iron Range, the northern part of the district with unique local concerns and distrust of Washington Possible Nolan defectors, a group of voters that modeling showed could move away from Nolan if delivered with negative attacks on him. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533986-16OS1EXT4Y7OHXI1YNZD/IMG-5225.jpg Congressman Rick Nolan - THE EXECUTION We began with positive flights highlighting Nolan’s deep connections to Northern Minnesota. We introduced critiques of Mills, using his Facebook statements bragging about his wealth against him. We layered in Mills’ openness to privatizing Social Security to illustrate that he was out of touch with the middle class. We jumped on Mills’ support for an Asia-Pacific free trade agreement to make him unacceptable to Trump voters on the manufacturing-heavy Iron Range. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049533991-ENWVH3W4UP7ZEL1RGVFN/Screen+Shot+2018-11-20+at+12.10.47+PM.png Congressman Rick Nolan - THE VICTORY In the end, our mail plan reminded voters that Nolan understood the middle class while undercutting Mills’ blue-collar message. Nolan won by 2,200 (about 0.4%) votes in a district Trump won by 15%. We slowed the Republican wave in the exurban parts of the Minneapolis media market by just enough to pull off a victory – in some of our mailing areas we outperformed Clinton by over 20%. In the end, without our relentless mail program, Republican Stewart Mills III would be serving in Congress today. https://www.bergmannzwerdling.com/assemblywoman-eloise-reyes daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552579-9RXE7E52OGJVI008W9H2/CZ6A9653.JPG Assemblywoman Eloise Reyes https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552588-693QCS5XZAWX8PF62TIJ/brown-bb1u4182.jpg Assemblywoman Eloise Reyes - THE CHALLENGE Attorney Eloise Reyes was taking on incumbent and fellow Democrat Cheryl Brown for this Inland Empire California State Assembly seat. In addition to her power of incumbency, support from the vast majority of Democratic elected officials, and the official endorsement of the California Democratic Party, Brown was backed by the oil industry and business groups who invested millions in independent expenditures on her behalf. Reyes was supported by some labor unions and local progressives but was severely underfunded in comparison. In the primary, Reyes secured second place to guarantee a D vs. D general election, trailing Brown by 10 points in the June vote. Facing a seven-figure resource disadvantage for the general election and without enough funds to afford even cable television in the LA media market, our direct mail program needed to do just about everything right. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552595-T538Y4P1PSORK7F083DP/CZ6A4465.JPG Assemblywoman Eloise Reyes - STRATEGIC OBJECTIVES 1. Win Latinos by a strong margin 2. Win persuadable Anglo Democrats and independents 3. Compete for Republicans to prevent Brown from making up for our Latino margin there. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552600-1EN0S8CKDE0T671QSVKJ/85064607_thumbnail.jpg Assemblywoman Eloise Reyes - THE ENVIRONMENT Polling demonstrated a clear contrast on Reyes’s message of siding with the people vs. Cheryl Brown siding with big oil and corporations. And Brown had ethical vulnerabilities that resonated with Republicans and a bad vote on sexual assault that independents responded very negatively to. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552603-EF0JBJZ5D4ZYKGGHNVBZ/IMG-5254.JPG Assemblywoman Eloise Reyes - THE EXECUTION 1. Build Eloise up to overcome the barrage of negative attacks from Brown’s independent expenditure. 2. Drive the populist contrast to Democrats and independents. 3. Drive a contrast on protecting taxpayer dollars vs. Brown being a self-serving politician with Republicans. 4. Unleash the sexual assault vote hit on the heels of Trump’s Access Hollywood tape revelation. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552622-HO1W8ID6GHC0KTELKA7U/IMG-5256.JPG Assemblywoman Eloise Reyes https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552628-7L7Z7NL51RG2ZHA8LL8O/IMG-5257.JPG Assemblywoman Eloise Reyes https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552617-E733DDHSHGGECBU10OL6/IMG-5258.JPG Assemblywoman Eloise Reyes https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552634-HIDTIS54GCOMKPUCXQCC/IMG-5259.JPG Assemblywoman Eloise Reyes https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049552645-GV7TODDD63HCWX2LR40F/Screen+Shot+2018-11-26+at+2.17.16+PM.png Assemblywoman Eloise Reyes - THE VICTORY Democrat Eloise Reyes strongly defeated incumbent Democrat Cheryl Brown by 10 percentage points in the general election while spending a fraction of what Brown spent. It was a massive rebuke to the oil industry and the millions they spent supporting Brown. Reyes won every city in the district and dominated Democratic areas in spite of Brown’s active support from Democratic leaders and the state Democratic Party. Our direct mail was covered by the Los Angeles Times and KPCC public radio, and voters particularly indicated to canvassers that the sexual assault vote we highlighted as the last straw. https://www.bergmannzwerdling.com/hire-us daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1694801639806-RUOJ7R81J5MTRYQDKCDP/BZD+Website+Facegrid+1280x720+v2+all-min.png Hire Us https://www.bergmannzwerdling.com/bergmann-zwerdling-direct-democratic-direct-mail-firm daily 0.75 2021-03-24 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566778-XE2KSC7MC1W2BL2CO4EY/BZD+Twitter+Muni+Collage1200x675+v1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Municipal campaigns Every local election hinges on its own set of unique dynamics and issues. From multi-candidate primaries, to head-to-head generals, to ranked-choice elections, we know how to help you win. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566796-CJK2CBQFSLTHSUWU7YQ1/BZD+Twitter+Congress+Collage1200x675+v1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Congressional campaigns As a go-to firm for Democratic congressional candidates, we’ve won victories from coast to coast, and our direct mail programs have been recognized as the best in the business. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566812-PTGOIYTSGZRXT6JVOSQ8/BZD_Twitter_Statewide_Collage_1200x675_v2.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - STATEWIDE CAMPAIGNS Whether your campaign is at the top of the ticket or down the ballot, we build direct mail programs tailored to the complexities of running statewide. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566807-VA60CB1JAZ9DIOBUPOYO/BZD_Twitter_State_Leg_Collage_1200x675_v4.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - LEGISLATIVE CAMPAIGNS With critical policy decisions made at the state level, we’re proud of our work supporting progressive, next-generation leaders who are going to be legislators to make a difference. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1616605520820-48R6PUF2MUDHJ4OUEID7/Ballot+Initiative+-+BZD+website+graphic+1200x675+v1-1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Ballot Measures Ballot measures have a direct impact on the lives of voters in a community. We execute persuasive programs that tell a story and help win initiative and referendum campaigns. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566800-11NJ3LR8R72G7ZCKSPSO/BZD_Twitter_Labor_Collage1200x675_v3.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Labor unions We help unions win progressive legislative victories and independent expenditures, and develop member communications plans that move people to action. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566816-N1QCC7SNZOIWD25P54FY/BZD+Twitter+IE+Collage1200x675+v1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Independent Expenditures A good IE amplifies a candidate's message. BZD is deeply experienced in running IEs that help win campaigns - and do no harm to candidates we're working to support. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1616605421976-UIXETGUJKQ3VCLBTG21F/GOTV_VBM++Collage1200x675+v1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm - Turnout and Mobilization Our mail moves voters to take action. From social pressure GOTV to vote-by-mail programs to petition signatures, we amplify your field effort and get results. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566828-YICYFWVZBF5MUYVE9ZRC/LOGO_0000s_0007_Layer+3.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566862-ILICRKGFODRF7Z0MAUFP/LOGO_0000s_0002_Layer+8.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566833-RY1GLAD93JBXXMZQ96V8/LOGO_0000s_0009_Layer+1.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566851-U8R9ISIJMRU4A4CFVYJ7/LOGO_0000s_0003_Layer+7.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566884-RGXVF9PJDOH7CG2SZKBA/unitehere.png Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566891-QKUFDP1RF9EYBETT70R7/jfrey.png Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566879-69WT364PXG6O0JE9N3DR/vadems.png Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566867-PZUUXW0UCJA1CK7ADKVZ/nextgen.png Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566856-0VSVPJTIS5WI8QRKHFDQ/LOGO_0000s_0001_Layer+9.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049566905-L94DAZBZ90MBKQCGUEAU/314.jpg Bergmann Zwerdling Direct - Democratic Direct Mail Firm https://www.bergmannzwerdling.com/staterep-bridge-malloy-kosierowski daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631576420066-Q1258XXEJ9CAFNHG0T6W/BKosierowski_1500x2500_Header_v2-min.jpg State Rep. Bridget Malloy Kosierowski https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631556796017-9OG3KI1Y4EV1WI3YB597/BKosierowski-CHALLENGE-v1.jpg State Rep. Bridget Malloy Kosierowski - THE CHALLENGE After winning a close 2019 special election, Pennsylvania Rep. Bridget Malloy Kosierowski (D-Lackawanna County) faced a tough re-election battle in a district Donald Trump won by eight points in 2016. Initial polling showed a tight race with opponent James May as PA House Republicans sought to tie her to unpopular statewide and national Democrats, solidifying the district as a top incumbent protection priority. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631516546536-VEWZTS6HLDUIHW8K4H99/BMKFall2020+%289+of+18%29-min.jpg State Rep. Bridget Malloy Kosierowski - THE GOAL Our strategy for direct mail was effective as we sought to 1) frame opponent May as reckless on public health and the economy in order to 2) build a contrast with Bridget’s commitment to community health and responsible stewardship of taxpayer dollars. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631518349257-EK3TDLVD6BLKDUYJ5PJP/BMKFall2020+%2811+of+18%29-min.jpg State Rep. Bridget Malloy Kosierowski - THE ENVIRONMENT The COVID-19 pandemic, diffuse voter attention, and the noise of the presidential election at the top of the ticket presented a complex environment for legislative candidates—especially in the key battleground state—to break through. Polling demonstrated a clear contrast on Bridget’s biography as the mother of a cancer survivor and a longtime Registered Nurse, a relevant proof point as the COVID-19 pandemic was top of mind for most voters, and May’s dangerous, ill-informed comments during the early days of the pandemic that put people at risk. May also had vulnerabilities as a longtime political operative who self-servingly pushed to divert tax dollars to help his employer and his own bottom line. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631556854758-01OU04NR7NXARKOMYLF3/BKosierowski+Execution-v1.jpg State Rep. Bridget Malloy Kosierowski - THE EXECUTION 1. Build Bridget’s positives up early in introductory pieces to overcome the barrage of anticipated negative attacks from May’s campaign and PA House Republicans. 2. Highlight Bridget’s long record of service as a Registered Nurse and emotional personal story as the mother of a cancer survivor. 3. Draw a strong contrast on Bridget’s early leadership in the COVID-19 pandemic vs. May’s reckless comments flouting public health guidance. 4. Underscore Bridget’s committment to protecting taxpayer dollars vs. May’s self-serving behavior that hurts voters’ pocketbooks and the economy. 5. Close the argument by framing May as a political hack who says one thing but believes another to solidify distrust. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631556918824-QRFDIXZLS6JJ6FZ23BC5/BKosierowski+VICTORY+v1.jpg State Rep. Bridget Malloy Kosierowski - THE VICTORY The Representative’s life experience and record of service set her apart despite attempts from Malloy Kosierowski’s well-resourced opponent to tie her to unpopular statewide and national Democrats. Malloy Kosierowski impressively held on in one of the state’s most competitive districts represented by an incumbent Democrat, winning the race by more than 7 points (53.8% to 46.1%). https://www.bergmannzwerdling.com/mayor-travis-stovall daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631520055262-HZ3HVCDOXI59704EEOU4/9F8A0462-min.jpg Mayor Travis Stovall https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631557024533-6S2MVS7R06NWIM0IG1II/TStovall+CHALLENGE+v1.jpg Mayor Travis Stovall - THE CHALLENGE Travis Stovall, a Black entrepreneur and community advocate, was running in a crowded field to replace the outgoing Mayor of Gresham, one of Oregon’s largest cities. Stovall was one of two viable candidates running for the seat, and he was up against a young, progressive, and well-funded Latino Councilman who entered the race with establishment support and the backing of local activists. In the non-partisan contest, where the two strongest candidates were both people of color, it was critical to keep communications positive and distinguish Travis on his merits as a leader and his record of success in both the public and private sectors. Highlighting Travis’ record of success, humble upbringing, and vision for the city was key in building support from a fast-growing and increasingly young and diverse electorate. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631576246731-7X85N3RPA0PG2AI43QHK/9F8A0186-min.jpg Mayor Travis Stovall - THE LANDSCAPE The Mayoral seat had opened up for the first time in nearly two decades, as the longtime incumbent stepped aside after holding the post for 18 years. Travis was backed by the outgoing incumbent, but his opponent had broad establishment support and strong outside spending in his favor; Travis was outspent 2:1 by his opponent and outside groups. Direct mail was the primary communications medium, with little digital spending on Travis’ behalf and no broadcast television. Travis needed to break through the noise of the 2020 presidential election and the ongoing pandemic with his people-first agenda and his focus on uniting the community towards its common goals. Though COVID brought changes to the voting process for much of the country in 2020, Oregonians had already been voting in all-mail elections for nearly 20 years. This meant that little voter education was required for the vote-by-mail processes, and the communications could remain strictly focused on Travis’ compelling story and his positive vision for the city. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631557125986-KVJ53R8862SJTKAWJRBP/TStovall-Execution-v1-min.jpg Mayor Travis Stovall - THE EXECUTION 1. Drive a positive message to demonstrate Travis’ intentions to be a positive leader for all residents and work effectively with his opponent who would remain on the City Council should Travis win. 2. Grab attention with creative design with compelling visuals to cut through a noisy media environment, highlighting Travis’ record of success in the private and public sectors and framing him as the right leader to navigate the city through the pandemic and beyond. 3. Get out ahead of mail ballots by beginning communications in Week 5, three weeks before voters were to receive their ballots. 4. Target broadly and mobilize new registrants by casting a wide net of likely voters and communicating to newly registered voters. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631557269614-3QNX363BYSSLRGV6NZTQ/TStovall+VICTORY+v1.jpg Mayor Travis Stovall - THE VICTORY After the initial tally of votes, a razor-thin margin in the five-way race triggered a hand recount of all ballots. Nearly a month later, the election was called in early December, with Travis Stovall finishing with 36.71% of the vote to the second-place finisher ’s 36.68% — a margin of only .03%. Stovall won by just 13 votes, and upon election certification, Travis Stovall broke barriers as both the first Black mayor of Gresham and first Black mayor of any large town or city in the Portland metro region. https://www.bergmannzwerdling.com/creative daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631578209824-KUY2A0CONE470F6MZ7CN/Image_10%2B2019-09-03_10-01-57%2Bcurve%2BRT.jpg Creative Approach https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631655443058-HOICDF9MM3O16LJH3LPN/Creative+Approach+1+%281%29.png Creative Approach - STORYTELLING WITH IMAGERY We use authentic and personal imagery to tell a candidate’s story in a compelling and memorable fashion with the goal of driving an impression of warmth, understanding, and depth. Personal stories can also be used to demonstrate strong contrasts with the opposition. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631655659654-SM8K2CEUN1541WORIX90/Untitled+design+%286%29.png Creative Approach - GETTING ATTENTION AND CREATING CONVERSATION THROUGH CONCEPT Positive mail can also be designed and delivered with creative concepts in order to capture the attention of the voter, spur them to engage with the piece and consume the message, and encourage them to share it with their household and close circle so the message sticks with the voters and carries beyond. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631746131453-5TF9UABW653CYYF8DQYN/Kirkpatrick_Tube_COMP_v1-min.png Creative Approach - TARGETED CONTRAST AND USING IMAGERY TO DELIVER MESSAGE Direct mail can be used very effectively to narrowcast comparative messages to targeted audiences. And because the brain remembers images better than words, we use imagery to tell the story of the contrast. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631745840193-KCVJGXFY48JUKSYCFBNA/Tipirneni_COMP_v1-min.png Creative Approach - USING POP CULTURE HOOKS To connect with voters, get their attention and interaction with a mail piece, and make it memorable, we have also employed pop culture references and imagery that are likely to be well-known or comfortable among the target demographic. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631746420634-ESRRBOSBPB9GXAAUEYHO/Harder_Brick_House_COMP_V1-min.png Creative Approach - USING MUSIC TO MAKE A MEMORABLE NEGATIVE While mail being tactile helps the brain connect with the message, a limitation is the lack of sound to stimulate all of the senses, so we have used parodies of songs familiar to key targets to grab attention, make the message memorable, and create conversation within a household or group. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631659092634-GHFSXM48L53KN6JNHQ1V/Untitled+design+%288%29.png Creative Approach - THE POWER OF NOSTALGIA With targets over 35 years old, nostalgia is one of the most powerful methods of generating attention and memory for an advertising message. We use nostalgic concepts as hooks and develop them in ways that connect to the message we are aiming to drive. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631659340883-KW6MSPU94EVYH6MED3LJ/Meeting+Moment.jpg Creative Approach - MEETING THE MOMENT AND GETTING PRESS Mail can be designed and timed to not only deliver a message but also generate earned media that amplifies the message. That also has the impact of creating more conversation within and across households and on social media. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631660816415-Q04GB57VLV2XLRLPDMV8/Unusual+Imagery.jpg Creative Approach - UNUSUAL IMAGERY GETS ATTENTION AND STRENGTHENS RECALL Researchers have found that the brain notices and more readily recalls unusual images than images the brain is conditioned to see. We develop concepts using or creating images that voters are not used to seeing to get their attention, promote engagement with the piece, and deliver a message that will be remembered. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631661002409-L0W4ZPW4C5TJ1ACBPVKW/Untitled+design+%289%29.png Creative Approach - MAKING MAIL INTERACTIVE In addition to getting a voter’s attention, generating engagement with a piece raises the level of attention the voter will have to the message and increases the chance of that voter sharing the piece and the message with another. We have used flipbooks, scratchers, die cuts, pull outs, and more to make mail pieces interactive. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631661395202-HTATBFWL6LY68WGW0458/Social+Pressure.jpg Creative Approach - USING SOCIAL PRESSURE TO MOBILIZE DEMOCRATS Social pressure is a tactic proven through multiple tests to increase turnout among Democratic targets. We create social pressure pieces that are graphic, personal, and interesting along with driving a message to help consolidate support in addition to mobilizing targets to vote. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1631661518623-5BXYC3MFSFD1ANYJR320/Cultural+Traditions.jpg Creative Approach - TAPPING INTO CULTURAL TRADITIONS It can often be effective to connect with the cultural traditions of a targeted set of voters to stand out in a voter’s mailbox, create interaction with the piece, and promote the message. https://www.bergmannzwerdling.com/congressional-piece-gallery daily 0.75 2021-09-24 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1638470127392-F78BMPDPBDLTEFN9UJ27/RRuiz%2B20G-06%2B8.5x11%2BService%2Bv6_PR1-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1638470164709-F9JEO16R0TCOW6VGW81P/RRuiz%2B20G-06%2B8.5x11%2BService%2Bv6_PR1-2.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632507247789-1XO85518U7WIBYW613K8/CA10-Harder-M26+8.5x11+Denham%27s+Own+vPR2+lowres-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632507247971-3FNMOIX39BHO75AU3HS3/CA10-Harder-M26+8.5x11+Denham%27s+Own+vPR2+lowres-2.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632523838429-NREPBBPFU4LOQWKHCL8U/BCaforio+16G-33+8.5x11+Scratcher+PR2+LOWRES-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632523838636-BLU45TEJ0MST1C0R20CG/BCaforio+16G-33+8.5x11+Scratcher+PR2+LOWRES-2.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770426500-0FNNS09M07JHR41053J0/GCisneros+18P-53+6x11+Boleto+v7+PR+LOWRES-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770426638-NJXQ9B1U414BNFU27YE2/GCisneros+18P-53+6x11+Boleto+v7+PR+LOWRES-2.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770456834-IA0IVBY5E4V1FQKJAR34/GMoore+16P-01+8.5x22+1-fold+Us_PR3+lowres-1-front.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770457591-H9KSBPXV43AYPY6CX1CM/GMoore+16P-01+8.5x22+1-fold+Us_PR3+lowres-2.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770456540-LIA8GGJ43FC2KL9HUY0U/GMoore+16P-01+8.5x22+1-fold+Us_PR3+lowres-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770491738-8F051AB2GZ742FL6HVXH/RNolan+14G-07+8.5x11+Wrong+Team+final+lowres-1.jpg Congressional Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632770491863-U9T5FKAO0RWDQ0CVAROL/RNolan+14G-07+8.5x11+Wrong+Team+final+lowres-2.jpg Congressional Piece Gallery https://www.bergmannzwerdling.com/state-piece-gallery daily 0.75 2021-09-27 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632771080340-4I2SAQDV0JSX4CETQ7EN/NLamont%2B18G-01%2B11x17%2B1F%2BDifferent_vPR4%2Blowres-1.jpg Statewide Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632771005755-27UIQ2EXCVQW0TO410HT/NLamont+18G-01+11x17+1F+Different_vPR4+lowres-2.jpg Statewide Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632771097718-Q1KWN1VOAR0RR8ORWM4Q/NLamont%2B18G-01%2B11x17%2B1F%2BDifferent_vPR4%2Blowres-1_front.jpg Statewide Piece Gallery https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1632771014568-RS6GEPE92EJ8XA7VDL5B/AKirkpatrick+16G-02+8.5x11+Tube+PR3+lowres-1.jpg Statewide 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https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1694877225346-DZ199XPN21L697T17ZH3/BZ-Staff-March+2023_7300.jpg Our Team https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049537507-NQ4OIEQ6COQI6GA52AWI/achim.jpg Our Team - ACHIM BERGMANN PARTNER A veteran Democratic strategist and campaign manager who got his start on Clinton-Gore ‘92 in California, Achim has managed campaigns and programs in all 50 states from city council to president, including the direct mail program for Al Gore’s presidential campaign. He served as a key state strategist for the DNC, DGA, and the DCCC. Recognized as a top Democratic direct mail strategist for 15 years, Achim has provided analysis for national media outlets including The New York Times, Politico, Roll Call, and the Associated Press. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/60ee9411-b1a5-48d5-a887-ef74cb6a05cf/image-asset.png Our Team - BEN ESCOBEDO VICE PRESIDENT Raised in El Monte, California, Ben brings his winning insights with expanded direct mail, digital media, and advocacy services to clients across the southwest. Throughout his career, Ben has run successful campaigns for Assembly Majority Leader Eloise Reyes, Congressman Gil Cisneros (ret.), L.A. County District Attorney George Gascón, and Alhambra Councilwoman Sasha Renée Pérez. He has also served on the staffs of Congresswoman Lucille Roybal-Allard, Assemblymember Mike Eng, and as the campaign manager for Congresswoman Grace Napolitano. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/45bc21b8-f632-4e77-a1e1-ec6b07c87da1/BZ-Staff-March+2023_7176.jpg Our Team - RYAN BULLEN PRODUCTION MANAGER With several years of experience in the print and production industry, Ryan manages BZD’s production team with a relentless focus on quality assurance. Ryan’s relationships with union printers across the nation ensures that our clients’ mail is printed locally and delivered on time and on budget. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/30c47320-06f9-4334-9200-ae9a963f249e/BG+2017-square-min.jpg Our Team - BRENDAN WELCH SENIOR STRATEGIST & PENNSYLVANIA DIRECTOR Born in Kansas and raised in Connecticut, Brendan is a veteran of battleground campaigns and Capitol Hill. He served as a spokesman for Members of Congress from Illinois and Minnesota, and worked on Congressional campaigns in upstate New York and Pennsylvania. Brendan was most recently the Communications Director for the Pennsylvania Democratic Party, leading a comms team that generated key negative press for President Trump and Republicans up and down the ballot in 2020’s tipping point state. Brendan is a graduate of Syracuse University and is based in Philadelphia. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/57c30cf9-de29-47ac-8bbd-4e840de884ea/CrystalPerkins.png Our Team - CRYSTAL PERKINS STRATEGIST Crystal Kay Perkins is an Austin-based political strategist and fundraising leader with deep experience building successful campaigns across the country at the federal, state, and local levels. A native Texan, she has developed and led high-impact fundraising operations and built the infrastructure needed to win. She served in the Biden Administration as a Senior Advisor at the U.S. Department of Energy, working with state and local partners to combat climate change and advance clean energy. Previously, she was a Regional Finance Director for Biden for President and Executive Director of the Texas Democratic Party. Her experience also includes roles at the Democratic Senatorial Campaign Committee (DSCC) and the Democratic Congressional Campaign Committee (DCCC). https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/69507b80-62a8-45d1-ba2a-f4927cca4a9d/EllaRyan.jpg Our Team - ELLA RYAN CAMPAIGN ASSOCIATE Born and raised in the Washington, DC, area, Ella became passionate about politics at a young age. At BZD, she uses her background in American history, culture, and creative writing to win Democratic campaigns across the country. She was most recently an intern at the Smithsonian Center for Folklife and Cultural Heritage, where she wrote and published articles about the nation’s rich cultural diversity. Ella earned a BA in history from William & Mary in Williamsburg, VA. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1615220352634-7D2F68EMS8NBK0M9V47Z/Thomas+Mills.png Our Team - THOMAS MILLS STRATEGIC PARTNER Thomas Mills is a political and communications consultant with more than 25 years’ experience working in high-profile congressional and statewide campaigns. His work has been recognized with numerous awards including best presidential mail. A native North Carolinian, he has worked on races across the country. Since 2013, Mills has published PoliticsNC, a go-to source for information about politics in the Old North State. Mills was a carpenter and social worker before entering politics. When he’s not advising campaigns, he can be found chopping firewood or remodeling houses. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049537527-E8WH6T4S7PIY4FDT7EZ9/alex.jpg Our Team - ALEX ZWERDLING PARTNER Alex is a Massachusetts native who has been winning tough campaigns for over 20 years as a campaign manager, union organizer, and strategist. A veteran of the DCCC Independent Expenditure, where he directed $24 million in political communications in 21 targeted districts across the country, Alex also ran House Majority Leader Steny Hoyer’s political and candidate fundraising operation. Today, he serves as a direct mail and strategic consultant for campaigns, labor unions, and progressive organizations from coast to coast. Alex lives in Washington, DC. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/0f6aef3d-69c9-4e9f-a952-f505eb0a182b/BZ-Staff-March+2023_7218.jpg Our Team - MICHELE SAKELLARIS ACCOUNTING & OPERATIONS DIRECTOR Michele is an accomplished professional with a wealth of experience in operations and accounting. Working across various industries for over 30 years, she has honed her expertise in managing and optimizing business processes, overseeing collections, and driving organizational efficiency. Michele's passion fuels her dedication to streamlining operations and continues to be a driving force in ensuring BZD's operational excellence. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/a365af38-f07d-4dba-849b-845a52074eae/20250913-DSC_8300+%28crop%29+%282%29.jpg Our Team - AMANDA UNDERWOOD DESIGN DEPARTMENT MANAGER Amanda Underwood is a Democratic strategist, designer, and elected official with more than 17 years of experience in political communications and campaign production. She began her career in North Carolina politics in 2008, managing production and budgeting for direct mail programs before moving into creative leadership and design. Over nearly two decades, Amanda has worked on integrated communications programs for candidates, committees, and organizations at every level of the ballot. She holds a B.A. in Political Science from UNC-Chapel Hill and brings firsthand electoral experience from her service on the Clayton Town Council. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/72a4c7f4-fba4-41ab-9a0c-5be62bccf30c/8J1A2638+%282%29.jpg Our Team - CLARISSA CERVANTES SENIOR STRATEGIST A veteran campaign organizer and current Riverside City Councilmember, Clarissa started knocking on doors with her parents at the age of 8 and has gone on to work on presidential, congressional, state legislative, county, and municipal campaigns throughout California. She has also served as a legislative field representative, managed voter registration drives for the California Democratic Party, and organized for nurses and healthcare professionals through SEIU 121RN. Clarissa is the 2nd Latina and openly LGBTQ+ councilmember ever elected in Riverside. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/4d1bbf80-fb7a-4338-b0d8-173e2b1ec717/HannahLowderHeadshot.jpg Our Team - HANNAH LOWDER SENIOR CAMPAIGN ASSOCIATE Hannah is from rural North Carolina, where she learned from an early age the importance of elevating progressive voices. With a background of representing down-ballot candidates and a passion for protecting voting rights, Hannah hopes to use that know-how at BZD to win elections for progressives across the country. Hannah earned her postgraduate degree in International Relations from the Institut Barcelona d'Estudis Internacionals in Barcelona, Spain. She also holds a BA in International Studies from the University of South Carolina in Columbia, South Carolina. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/401a945f-119f-4d33-a81b-1839ab9d00df/HannahZinker.jpg Our Team - HANNAH ZINKER CAMPAIGN ASSOCIATE Hannah is a Philadelphia native who has over a decade of experience in advocacy, politics, communications, and community organizing. Her career in politics began as a college intern in BZD’s New York office. Hannah returned to BZD as a campaign associate in 2024 and is excited to be back for the 2026 cycle. She holds a B.A. in English and Political Science from Skidmore College and earned a J.D. from the University of Cincinnati where she focused on criminal defense and social justice. She worked for the Ohio Innocence Project and the Hamilton County Public Defender’s Office before returning to politics. Hannah is passionate about progressive policy, including voting rights, criminal legal system reform, and reproductive freedom. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049537539-HQX0NT8XWQ3YPI1K5CYG/charly.jpg Our Team - CHARLY NORTON SENIOR VICE PRESIDENT Based in Metro Detroit, Charly has 15+ years’ experience leading communications programs in the private sector and for campaigns at every level of the ballot. She served on multiple presidential campaigns including President Obama’s re-election, Rahm Emanuel’s first campaign for Chicago mayor, led communications on a top-targeted Kentucky U.S. Senate race and statewide ballot measure in California, and managed the progressive 501c4 Florida Strong that helped win legislative seats. She also worked as a media executive for Edelman and as Director of Market Communications for clean energy fintech company Renovate America. In 2021, Charly was named one of the country’s top political professionals under 40 by the American Association of Political Consultants (AAPC). https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049537534-X88EOSMGPOP0A69ZD4D2/christopher.jpg Our Team - CHRISTOPHER MATTOX ART DIRECTOR Christopher brings over 25 years of graphic design and production experience to BZD. He rose through the ranks in New York boutique agencies creating ads, collateral, signage, and direct mail for clients in finance, fragrance, luxury goods, beverages, and technology. Christopher now focuses on designing complex book projects, public policy advertising, and award-winning political direct mail. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1610049537521-BQJ3OBBY1570T5BB42FJ/IMG-1445.JPG Our Team - NATALIE BETANCO SENIOR STRATEGIST Based in our Los Angeles office, Natalie has extensive experience leading field operations at the local and state level. Her background includes organizing on the Coordinated Campaign in Nevada for the 2016 general election, working in the district office for a California State Senator, and managing field programs for multiple local and legislative campaigns in Southern California. She holds a BA in Political Science from Cal Poly Pomona. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/022098c1-7009-433d-aeee-e93356d8adf8/Kristi+edit-5659.jpeg Our Team - KRISTI MATSUIDARA-YEE STRATEGIST Kristi, experienced in American politics and campaigns, began early by volunteering in Presidential and Congressional campaigns and later worked with Congressman Gil Cisneros. She contributed to the Elizabeth Warren 2020 Presidential Campaign in Iowa before joining 2M Strategies where she managed various successful campaigns in Southern California, focusing on direct mail, voter targeting, and digital strategy. Kristi holds dual B.A. degrees in Political Science and Sociology from UC Berkeley, where she engaged in research, taught a course on women in politics, and contributed to the California Digital Library. She thrives on bridging gaps between teams and tracking political behavioral trends. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/8d530cdb-21b9-41ab-bcab-b51b30a4daae/KRoss.jpeg Our Team - KATIE NG ROSS SENIOR CAMPAIGN ASSOCIATE Katie is a native New Yorker who comes to BZD with a diverse background in advocacy and policy-based non-profits focusing on education, human trafficking, immigration, and public health. Leveraging her educational background and insight into social issues, Katie is now using that knowledge and her deep-rooted commitment to progressive causes to help elect Democrats across the country. Katie is a graduate of American University in Washington, DC and holds a BA in Political Science and History. https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1d66f2da-0e9e-4c72-84c3-2104c5601818/Jasmine+headshot Our Team - JASMINE SEHGAL CAMPAIGN ASSOCIATE Jasmine was raised in Orlando, FL and brings experience in polling, research operations, nonprofit work. She’s spent her career helping teams turn data and insights into clear, strategic action to support Democratic campaigns and strengthening mission-driven organizations behind the scenes. She’s especially passionate about advancing progressive causes, including protecting voting rights, defending reproductive freedom, and building a more equitable democracy. Jasmine studied Economics at Pace University and approaches her work with both analytical rigor and a deep commitment to impact. https://www.bergmannzwerdling.com/mi-about daily 0.75 2025-02-22 https://images.squarespace-cdn.com/content/v1/5ff767f832993a08a43fc3fa/1740168894780-4IVWSMMNY69O5O46J4NL/BZD+Proposal+REFRESH+COVER+1++BACK+PHDCC.jpg BZD - Michigan https://www.bergmannzwerdling.com/new-products-2 daily 0.75 2025-06-20