The Bergmann Zwerdling Direct team has decades of experience winning campaigns and producing award-winning direct mail for Democratic candidates and elected officials at all levels of office.

Our partners and strategic staff have managed direct mail for presidential campaigns and massive independent expenditure programs. We produced landmark wins for the Democratic Congressional Campaign Committee and the Democratic Governors Association. We have won competitive primaries and defeated Republicans in general elections despite being outspent. We have run state Democratic parties, coordinated campaigns, and progressive organizations, and recruited and trained candidates across the nation.

Over the last two election cycles, our creative work has won more Gold Pollie Awards than any other Democratic direct mail firm and our strategic expertise brought home the top four awards for best overall mail program.

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ACHIM BERGMANN

PARTNER
A veteran Democratic strategist and campaign manager who got his start on Clinton-Gore ‘92 in California, Achim has managed campaigns and programs in all 50 states, including campaigns for city council, Congress, Senate, and Governor as well as the direct mail program for Al Gore’s presidential campaign. He served as a key strategist for the DNC, DGA, and under Rahm Emanuel at the DCCC. A leading strategist who is often quoted in national political news stories, Achim now develops and executes winning direct mail programs for Democrats across the nation.

BEN ESCOBEDO

SENIOR STRATEGIST AND CALIFORNIA DIRECTOR
Raised in El Monte, Ben has managed field programs and campaigns throughout the Inland Empire and Los Angeles and Orange Counties. He has provided strategic guidance for the Southwest Voter Registration and Education Project, worked on the staffs of Congresswoman Lucille Roybal-Allard and Assemblyman Mike Eng, and managed Congresswoman Grace Napolitano’s campaign. Ben serves as a lead consultant for city councilmembers, mayors, and school board members in several cities in L.A. County.

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CHRIS HAUGHERY

ART DIRECTOR
Chris has been with BZD since its inception and his cutting-edge work has contributed to wins for candidates from coast to coast. Chris studied at Temple University in Philadelphia and his background includes helping small businesses, political campaigns, and non-profit clients design brand identity systems, online advertising campaigns, and conference marketing material.

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ALEX ZWERDLING

PARTNER
Alex is a Massachusetts native who has been winning tough campaigns for over 15 years as a campaign manager, union organizer, and strategist. A veteran of the DCCC Independent Expenditure, where he directed $24 million in political communications in 21 targeted districts across the country, Alex also ran House Majority Leader Steny Hoyer’s political and candidate fundraising operation. Today, he serves as a direct mail and strategic consultant for campaigns, labor unions, and progressive organizations from coast to coast. Alex lives in Washington, DC.

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SHAUNICA PRIDGEN

SENIOR CAMPAIGN SPECIALIST
Shaunica has nearly 15 years of experience working and volunteering on campaigns from Town Council to the Governor’s mansion, with deep experience working within the Democratic Party structure as well. Since moving to D.C. in early 2010, Shaunica has worked in political mail, paid media, nonprofit fundraising, and direct response fundraising, and her wide experience in field, finance, management, mail, message development, and graphic design has helped clients across the country since joining BZD in early 2018. Shaunica is a native of Columbus, Indiana, and majored in Vocal Performance at Indiana University’s School of Music.

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CHRISTOPHER MATTOX

SENIOR GRAPHIC DESIGNER
Christopher brings over 15 years of graphic design and production experience to BZD. He rose through the ranks in New York boutique agencies creating ads, collateral, signage, and direct mail for clients in finance, fragrance, luxury goods, beverages, and technology. Christopher now focuses on designing complex book projects, public policy advertising, and award-winning political direct mail.

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CHARLY NORTON

VICE PRESIDENT
Charly has managed communications in the private sector and for campaigns at the federal, state, and local levels. She worked as a media executive for Edelman and as Director of Market Communications for clean energy fintech company Renovate America. She served on Rahm Emanuel’s campaign for Chicago mayor, President Obama's re-election, and led the communications department of a top targeted Kentucky U.S. Senate race. She also managed the progressive 501c4 Florida Strong that helped win legislative seats. Charly is based in the Detroit area where she develops direct mail and supports the earned media programs of BZD clients.

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AARON FISHER

SENIOR STRATEGIST
A native of rural Ohio, Aaron has worked on and managed legislative campaigns since he was a teenager. For the last three election cycles, he served as the Executive Director is the Ohio House Democratic Caucus, successfully limiting losses in difficult years for Democrats and leading the effort to flip six Republican seats in 2018, the first time in ten years Democrats made gains in the Ohio House. Aaron is a graduate of The Ohio State University and is based in Columbus.

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HANNA BOUTEN

CAMPAIGN ASSOCIATE
A Maryland native, Hanna joined BZD in early 2018. Previously, she worked as a policy intern for a DC lobbying firm where she provided legislative research and memos on congressional hearings and briefings. She received her BA in International Studies and Political Science from Elon University.