The Bergmann Zwerdling Direct team has decades of experience winning campaigns and producing award-winning direct mail for candidates and elected officials at all levels of office.

Our partners and strategic staff have managed direct mail for presidential campaigns and massive independent expenditure programs. We produced landmark wins for the Democratic Congressional Campaign Committee and the Democratic Governors Association. We have won competitive primaries and defeated Republicans in general elections despite being outspent. We have run state Democratic parties, coordinated campaigns, and progressive organizations, and recruited and trained candidates across the nation.

Over the last two election cycles, our creative work has won more Gold Pollie Awards than any other Democratic direct mail firm and our strategic expertise brought home the top four awards for best overall mail program.

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ACHIM BERGMANN

PARTNER
A veteran Democratic strategist and campaign manager who got his start on Clinton-Gore ‘92 in California, Achim has managed campaigns and programs in all 50 states from city council to president, including the direct mail program for Al Gore’s presidential campaign. He served as a key California strategist for the DNC, DGA, and under Rahm Emanuel at the DCCC. Achim now develops and executes winning direct mail programs for Democrats across the nation.

ALEX ZWERDLING

PARTNER
Alex is a Massachusetts native who has been winning tough campaigns for over 15 years as a campaign manager, union organizer, and strategist. A veteran of the DCCC Independent Expenditure, where he directed $24 million in political communications in 21 targeted districts across the country, Alex also ran House Majority Leader Steny Hoyer’s political and candidate fundraising operation. Today, he serves as a direct mail and strategic consultant for campaigns and labor unions.

BEN ESCOBEDO

SENIOR STRATEGIST AND CALIFORNIA DIRECTOR
Raised in El Monte, Ben has managed field programs and campaigns throughout the Inland Empire and Los Angeles and Orange Counties. He has provided strategic guidance for the Southwest Voter Registration and Education Project, worked on the staffs of Congresswoman Lucille Roybal-Allard and Assemblyman Mike Eng, and managed Congresswoman Grace Napolitano’s campaign. Ben serves as a lead consultant for city councilmembers, mayors, and school board members in several cities in L.A. County.

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JUDI SHEFFER

VICE PRESIDENT OF PRODUCTION
With over 45 years of experience in the print and production industry, Judi manages BZD’s production and operations team with a relentless focus on quality assurance. Judi’s relationships with union printers across the nation ensures that our clients’ mail is printed locally and delivered on time and on budget.

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WILL HURD

SENIOR CAMPAIGN ASSOCIATE
Will has worked with Democrats all over the country to help them win in tough districts. In 2016, he managed one of the most expensive races in California, supervising major expenditures on television and digital advertising. Additionally, Will has served in senior fundraising positions on major congressional and gubernatorial campaigns in Florida, California, New Jersey, and Pennsylvania, where he raised millions of dollars for his candidates.

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CHRIS HAUGHERY

ART DIRECTOR
Chris has been with BZD since its inception and his cutting-edge work has contributed to wins for candidates from coast to coast. Chris studied at Temple University in Philadelphia and his background includes helping small businesses, political campaigns, and non-profit clients design brand identity systems, online advertising campaigns, and conference marketing material.

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SHAUNICA PRIDGEN

SENIOR CAMPAIGN SPECIALIST
Shaunica has nearly 15 years of experience working and volunteering on campaigns from Town Council to the Governor’s mansion, with deep experience working within the Democratic Party structure as well. Since moving to D.C. in early 2010, Shaunica has worked in political mail, paid media, nonprofit fundraising, and direct response fundraising, and her wide experience in field, finance, management, mail, message development, and graphic design has helped clients across the country since joining BZD in early 2018. Shaunica is a native of Columbus, Indiana, and majored in Vocal Performance at Indiana University’s School of Music.

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CHRISTOPHER MATTOX

SENIOR GRAPHIC DESIGNER
Christopher brings over 15 years of graphic design and production experience to BZD. He rose through the ranks in New York boutique agencies creating ads, collateral, signage, and direct mail for clients in finance, fragrance, luxury goods, beverages, and technology. Christopher now focuses on designing complex book projects, public policy advertising, and award-winning political direct mail.

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CARINA CHACON

SENIOR CAMPAIGN ASSOCIATE
Carina has managed field programs for local and state level campaigns throughout Los Angeles and Orange Counties. She provided guidance and consulted clients on how to implement a field program and worked on the day-to-day management of canvassers. Prior to her work with campaigns, Carina served as a Senior Field Representative to a senior member of the California State Assembly and was the principal liaison for several Los Angeles County communities. Carina was raised in South Gate, CA and holds a B.A. in Political Science and Gender & Women’s Studies from U.C. Berkeley.